22-1-2025

In the constantly evolving food industry, Vegetarian Food Asia has become a crucial platform for brands to explore new markets. This annual event brings together innovative ideas and unique products, injecting endless vitality into the industry. This year, MARS has become a focal point of the exhibition with its sharp market insights and innovative strategies, providing valuable market inspiration to other brands. The success of MARS not only showcases its brand strength but also highlights that embracing innovation is key to breaking through in the market.

With quality products and innovative concepts, MARS maintains a leading position among Taiwanese protein brands. Its core brand philosophy "More Protein, More Health" aims to change the public's perception of traditional whey protein. Offering healthy protein supplements for vegetarians, MARS has launched various plant-based protein products, primarily including pea protein, soy protein, and rice protein. They offer nine flavors, such as original, chocolate, oolong milk tea, and white gourd Tieguanyin, which are well-loved by diverse consumers.

At the last Vegetarian Food Asia, MARS identified that the senior protein supplement need is a vast, untapped market. Many seniors struggle to get enough protein in their daily diets. The MARS team stated, "Many seniors actually need protein, but many may not know this. Even in their daily diet, seniors' protein requirements can be similar to those seeking muscle gain. According to some nutritionists, for a 60-kilogram elderly man, the daily protein requirement can be as much as 2 grams per kilogram of body weight, totaling 120 grams of protein." In response to this finding, MARS quickly developed a product line tailored for seniors, such as sugar-free versions of plant-based protein, precisely meeting the needs of this group.

Beyond the senior market, MARS products also attract non-vegetarians and consumers pursuing a healthy lifestyle. From young people looking to reduce meat intake to middle-aged individuals focusing on health management, MARS products successfully break consumption barriers, broadening its market influence.

The high popularity of Vegetarian Food Asia provided MARS with a rare showcase opportunity. Many visitors stopped by the booth, where the brand educated the public on correct protein knowledge and dispelled myths about protein powders. For example, concerns about protein powder causing stomach discomfort or acne were addressed by the MARS team, "These issues are usually related to lactose in whey protein, while plant-based protein contains no lactose and is a milder option suitable for most people." In addition, the event facilitated exchanges between MARS and other exhibitors, laying the foundation for future collaborative innovations.