22-1-2025

在追求綠色生活的今天，要找到既純淨天然又兼具美感的護膚品並非易事。然而，Smooth Inc. Limited （康順興業有限公司）代理的韓國品牌 Toun28 卻憑藉海南404積雪草精華液（Haenam404 PEPTACICA Serum），勇奪「香港優質素食品及產品大獎」之「綠色及天然生活產品」獎項，成為市場焦點。

Smooth Inc. Limited 創辦人 Kenny，他坦言：「當初選擇代理 Toun28，並不只是因為迎合市場趨勢，而是因為品牌對環保、美感的執著，與我們的理念不謀而合。」Toun28 以無添加、不作動物測試、可降解包裝著稱，而這款獲獎精華液更是品牌的代表作。

As healthy and eco-friendly eating becomes a global trend, the vegetarian market continues to grow at an annual rate of over 13.5%. Amidst this market transformation, Vegetarian Food Asia celebrates its 11th edition, serving as a vital platform for the food and beverage industry to exchange ideas, innovate, and create business opportunities, injecting new energy into the vegetarian sector.

Greenwoods recognizes the importance of health and sustainability, continually launching high-quality plant-based products to encourage consumers to adopt a healthy lifestyle. "The consumer base for plant-based diets is rapidly growing. They not only seek health but also care about being environmentally friendly." This year, Vegetarian Food Asia has set up a dedicated section for plant-based products, bringing together numerous ESG, eco-friendly, and sustainability-related brands to further meet market demands.

As an active promoter of plant-based concepts, Greenwoods offers professional culinary courses and health seminars to help businesses enhance their internal culture and employee well-being. "We hope to enable more people to understand the value of raw plant-based diets through theory and practice." This innovative collaboration model not only strengthens the brand image but also showcases the company’s commitment to sustainability, earning widespread market recognition.

談及公司發展，Kenny 直言，最初市場對天然護膚品的接受度並不高。「但我們相信好產品會說話，Toun28 能夠獲獎，正是市場對高品質、真正天然產品的肯定。」

同時，Smooth Inc. Limited在市場推廣方面採取靈活多變的策略。「我們透過零售渠道讓消費者認識品牌，亦積極參與不同類型的展覽及快閃店活動，讓顧客能夠親身體驗我們的產品。」Kenny指出，在品牌初期，他們便進駐了多個受年輕人歡迎的選購平台，如Log-On等，以吸引關注健康與環保的消費者。

談及未來計劃，Kenny透露將會搜羅更多天然、有機的護膚產品，包括防曬霜及潔面產品，以進一步豐富產品線，讓消費者擁有更全面的護膚選擇。

在全球環保意識不斷提升的趨勢下，Smooth Inc. Limited希望能夠為市場帶來更多可持續選擇，並持續教育消費者關於純淨護膚的重要性。「現今的消費者比以往更加聰明，他們在選擇產品時，會考慮成分、品牌理念及可持續發展等多方面因素。因此，我們堅持用最真誠、透明的方式，向大家展示我們的產品和價值觀。」Kenny補充道。

從創立品牌、挑戰市場競爭，到成功打造出獲獎產品，Smooth Inc. Limited正一步步向前邁進。Kenny與他的團隊將繼續秉持初心，為市場帶來更多兼具品質與環保理念的護膚產品，讓純淨護膚成為每個人生活的一部分，也讓更多人理解，真正的美，來自與自然的和諧共生。