22-1-2025

在這個追求健康與天然的時代，消費者越來越關注個人護理產品的選擇。你是否曾經思考過，自己使用的產品中究竟包含了什麼成分？這些成分對健康和環境又有何影響？不如一同探索香港優質｢素｣食品及產品大獎專業評審獎的得獎產品——ByOrgMeans有機清新香體膏（佛手柑），看看它如何重新定義護膚概念。

As healthy and eco-friendly eating becomes a global trend, the vegetarian market continues to grow at an annual rate of over 13.5%. Amidst this market transformation, Vegetarian Food Asia celebrates its 11th edition, serving as a vital platform for the food and beverage industry to exchange ideas, innovate, and create business opportunities, injecting new energy into the vegetarian sector.

Greenwoods recognizes the importance of health and sustainability, continually launching high-quality plant-based products to encourage consumers to adopt a healthy lifestyle. "The consumer base for plant-based diets is rapidly growing. They not only seek health but also care about being environmentally friendly." This year, Vegetarian Food Asia has set up a dedicated section for plant-based products, bringing together numerous ESG, eco-friendly, and sustainability-related brands to further meet market demands.

As an active promoter of plant-based concepts, Greenwoods offers professional culinary courses and health seminars to help businesses enhance their internal culture and employee well-being. "We hope to enable more people to understand the value of raw plant-based diets through theory and practice." This innovative collaboration model not only strengthens the brand image but also showcases the company’s commitment to sustainability, earning widespread market recognition.

ByOrgMeans的努力不僅獲得消費者認可，也屢獲業界殊榮。品牌於2023年首次獲得專業評審獎，2025年更憑藉有機清新香體膏（佛手柑）再度奪獎。Dorothy形容這是對品牌理念的肯定：「第一次獲獎時已經讓我們很開心，這次再度獲獎，更加確定我們走在正確的道路上。這些專業評審對純素與天然護膚品有深厚認識，他們的肯定，對我們來說是極具價值的認可。」

ByOrgMeans的願景不僅限於個人護理品市場，品牌計劃進一步拓展至產前產後護理，為孕婦與新生兒提供更溫和、安全的純素產品。Dorothy指出，孕婦的肌膚與身體狀況特別敏感，因此品牌希望打造純天然、無負擔的護理選擇，讓媽媽們能安心呵護自己與寶寶，不再擔心化學成分對身體造成影響。

儘管市場對有機護膚品的需求日益增加，但純素與天然護膚品仍佔據市場的一小部分。Dorothy認為，行業的發展不該由單一品牌推動，而是應該百花齊放，讓消費者擁有更多選擇：「我希望不只是我們做，而是更多品牌加入這個行列，讓天然護膚品成為主流選擇。」

除了產品創新，ByOrgMeans十分尊重顧客的知情權，所以一直把產品全成分表上載至網站，並積極透過社交媒體影片、文章、現場講解等方式教育消費者。品牌希望讓人們意識到，護膚品和個人護理產品的選擇不僅影響自身健康，也影響環境與未來。「我們不希望顧客只是盲目購買，而是希望他們真正理解產品的成分與作用。」這除了是一場護膚革命，更是一種生活方式的改變，讓更多人擁抱更健康、可永續的未來。