22-1-2025

As healthy and eco-friendly eating becomes a global trend, the vegetarian market continues to grow at an annual rate of over 13.5%. Amidst this market transformation, Vegetarian Food Asia celebrates its 11th edition, serving as a vital platform for the food and beverage industry to exchange ideas, innovate, and create business opportunities, injecting new energy into the vegetarian sector.

The renowned Hong Kong raw plant-based brand "Greenwoods" is one of the highlights of this year’s Vegetarian Food Asia. The brand has noticed the growing demand for raw plant-based diets in the market and is optimistic about the business potential it creates. "More and more restaurants are incorporating plant-based elements into their menus and even proactively seeking our expertise to learn the culinary skills of raw plant-based cooking," Greenwoods stated. This plant-based wave not only drives innovation in the food and beverage industry but is also gradually becoming a trend in Hong Kong’s dining scene.

Greenwoods recognizes the importance of health and sustainability, continually launching high-quality plant-based products to encourage consumers to adopt a healthy lifestyle. "The consumer base for plant-based diets is rapidly growing. They not only seek health but also care about being environmentally friendly." This year, Vegetarian Food Asia has set up a dedicated section for plant-based products, bringing together numerous ESG, eco-friendly, and sustainability-related brands to further meet market demands.

As an active promoter of plant-based concepts, Greenwoods offers professional culinary courses and health seminars to help businesses enhance their internal culture and employee well-being. "We hope to enable more people to understand the value of raw plant-based diets through theory and practice." This innovative collaboration model not only strengthens the brand image but also showcases the company’s commitment to sustainability, earning widespread market recognition.