22-1-2025

在香港，車仔麵不僅是一種美食，更是一種文化象徵。從1950年代街頭小攤的經典味道，到如今成為國際遊客必嘗的香港特色，車仔麵承載了幾代人的記憶。然而，隨著健康飲食風潮的興起，如何將這道傳統美食與現代素食理念結合，成為了一個新的挑戰。夢行天下旗下的品牌Hangry Buddy，正是這一挑戰的完美解答。他們推出的南乳味「素食港式車仔蒟蒻麵」，不僅保留了車仔麵的經典風味，還將其轉化為一款健康、方便、適合現代生活方式的素食產品。

As healthy and eco-friendly eating becomes a global trend, the vegetarian market continues to grow at an annual rate of over 13.5%. Amidst this market transformation, Vegetarian Food Asia celebrates its 11th edition, serving as a vital platform for the food and beverage industry to exchange ideas, innovate, and create business opportunities, injecting new energy into the vegetarian sector.

Greenwoods recognizes the importance of health and sustainability, continually launching high-quality plant-based products to encourage consumers to adopt a healthy lifestyle. "The consumer base for plant-based diets is rapidly growing. They not only seek health but also care about being environmentally friendly." This year, Vegetarian Food Asia has set up a dedicated section for plant-based products, bringing together numerous ESG, eco-friendly, and sustainability-related brands to further meet market demands.

As an active promoter of plant-based concepts, Greenwoods offers professional culinary courses and health seminars to help businesses enhance their internal culture and employee well-being. "We hope to enable more people to understand the value of raw plant-based diets through theory and practice." This innovative collaboration model not only strengthens the brand image but also showcases the company’s commitment to sustainability, earning widespread market recognition.

夢行天下未來計劃推出更多創新產品，進一步擴展市場。Cherry透露：「我們正在準備推出一個與知名品牌聯乘的新產品，依然是即食系列，冷熱皆宜。」

除了產品創新，Hangry Buddy也非常重視企業社會責任。Cherry表示：「我們在包裝上盡量使用環保材料，如牛皮紙和木叉，雖然基於衛生問題，外膜還是需要使用膠膜，但我們會繼續尋找更環保的解決方案。」此外，品牌還計劃與香港的SEN機構合作，讓特殊需要兒童提供更多機會，進行包裝工作，幫助他們融入社會。

Hangry Buddy通過「素食港式車仔蒟蒻麵」，混合傳統美食與現代素食理念，創造出一款既健康又美味的創新產品。從三方合作到環保包裝，從支持年輕藝術家到關注孩子成長發展方向，夢行天下都在用行動證明，一個品牌如何在追求商業成功的同時，也能承擔起社會責任。這或許正是Hangry Buddy能在競爭激烈的食品市場中，走出一條獨特道路的關鍵所在。